The Trade and Development Bank of Mongolia

Financial services, B2B, B2C
The Trade and Development Bank of Mongolia (TDB) is the country's oldest and one of its largest commercial banks, serving a diverse customer base. As the bank expanded its offerings, its digital presence needed a modern, intuitive, and customer-friendly redesign to introduce new banking products and

Client

The Trade and Development Bank of Mongolia | $50,000 to $199,999

Role

Design Lead, UX Strategist, Creative director


A Brand Evolution Rooted in Storytelling
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The Trade and Development Bank of Mongolia (TDB) is the country's oldest and one of its largest commercial banks, serving a diverse customer base. As the bank expanded its offerings, its digital presence needed a modern, intuitive, and customer-friendly redesign to introduce new banking products and credit cards seamlessly.

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The Challenge  ‍

  • An outdated website with a complex user experience that made it difficult for customers to find and apply for products.
  • A lack of visual clarity and hierarchy, making key services hard to navigate.
  • Inconsistent branding that didn’t reflect TDB’s leadership in the Mongolian banking sector.
  • A need to simplify financial product discovery and streamline application processes.
  • Considering the global aspect of the bank accessibiloity and translation modules

My Role and Approach

  • User-Centric Information Architecture – Conducted research to understand how customers search for and interact with banking products, leading to a streamlined navigation and content structure.
  • Clean & Modern UI Design – Developed a visually refined aesthetic, using a minimal, trust-building design language while maintaining brand identity.
  • Seamless Product Discovery – Designed intuitive product pages that educate users on new banking services and credit cards with clear calls to action.
  • Effortless Application Process – Simplified online banking and credit card applications to reduce friction and improve conversions.
  • Mobile-First Optimization – Ensured a responsive design for a seamless experience across all devices
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The Outcome

  • ‍.Improved User Engagement – A simplified UX led to increased time spent on product pages.
  • ‍Higher Conversion Rates – More users successfully completed credit card and banking product applications.
  • ‍Stronger Brand Perception – A modernized digital experience reinforced TDB’s status as a leading financial institution.
  • ‍Enhanced Mobile Experience – Optimized performance for Mongolia’s growing mobile-first banking audience.

Impact

The redesigned website positioned TDB as a digital-first bank, making it easier for customers to explore and apply for financial products while strengthening trust in the brand.

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