A Brand Evolution Rooted in Storytelling
Manning Elliott, a leading business advisory firm, had not updated its brand identity in over two decades. Following a period of significant growth and a move to a new office, they embarked on a rebrand to reflect their evolving vision. With a newly developed logo and brand positioning, they needed a digital experience that aligned with their modern identity and set them apart from competitors.
My Role
- As Creative Director & Design Lead, I was responsible for crafting a digital presence that visually and strategically captured Manning Elliott’s brand essence. I led the concept development, UX/UI design, and creative direction, ensuring the new site was not only aesthetically compelling but also highly functional and intuitive.Design Concept & StrategyOur approach centered on telling Manning Elliott’s brand story through numbers—a nod to their expertise in accounting and finance. We built the visual language around three key pillars:
- West Coast Inspiration: We drew from the natural beauty of the Pacific Northwest, incorporating imagery that evoked a sense of trust, stability, and ambition.
- Vibrant Color Palette: The combination of salmon orange and Pacific Ocean blue symbolized energy, warmth, and reliability—essential traits for a firm that advises businesses on financial growth.
- Modern & Bold UI: The interface was designed to feel clean, structured, yet dynamic, reinforcing their expertise while making complex financial information approachable.
Execution & Collaboration
- Led end-to-end UI/UX strategy, ensuring the site was visually striking and easy to navigate.
- Worked closely with the development team to implement the design on Drupal, ensuring scalability and longevity.
- Collaborated with stakeholders to refine content, optimizing storytelling through a blend of typography, imagery, and data visualization.
Results & Impact
- The new website received overwhelmingly positive feedback from both internal teams and external clients. It was widely praised for its modern aesthetic, seamless user experience, and ability to capture the firm’s values. Manning Elliott now stands out among competitors with a digital presence that truly reflects their identity.
Client Testimonial
"I wish all agencies operated the way that these guys do. Their methodology and approach were phenomenal. They stuck to the game plan and delivered beyond our expectations. The end product really blew us away—it’s much better than our competitors in terms of design and UX."
— Salvatore L, Marketing Manager
